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ENERGY INDUSTRY WEBSITES
Digital Roadmap

YOUR WEBSITE NEEDS TO BE POWERFUL

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TO GET TO THE ANSWER
WE START BY ASKING QUESTIONS

What’s your website supposed to accomplish?

Evaluation of your existing website’s goals

  • Examination of current website as a user - including sitemap, information architecture and usability
  • Evaluation of content on main funnel pages, call to actions and forms on current website
  • Examination of current key performance indicators and goals of current website


Who’s your website for, and why?

Identifying and segmenting your website’s users. their intentions and ideal KPIs

  • Examination of current website as a user - including sitemap, information architecture and usability


How good is your current website?

An evaluation of current site traffic to identify user flow and patterns

  • Dissection of any available analytics traffic to identify strategic opportunities to improve usability, navigation and user flow
  • Identification of traffic patterns and any opportunities
  • Evaluation of site performance, speed and identification of dead links, roadblocks and any functionality errors


How are you managing your online presence?

A study of your entire online presence, including content management, social media

  • Analyzing current social media accounts, identifying high-impact, low-cost opportunities
  • Search engine information review
  • Klout and influence audit

 
How are you managing online leads you receive?

A dive into your current workflow from initial website conversion to sale.

  • Are you using a CRM, and if so, are you using it to its full potential?
  • Are you using an ERP, and if so, are you using it to its full potential?
  • Once a lead comes in, what’s the workflow?


How can you improve growth?

Insights into your customer’s perspective and how to position your product

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.